NEWS

Overcoming challenges, passion, and community are the pillars that define great sports achievements. Everesting is much more than a physical challenge: it is a global platform that brings together athletes from around the world willing to push their limits. Born from an idea among friends in Australia, the Everesting Challenge has become an international phenomenon, with over 60,000 participants in more than 125 countries, all sharing the same obsession: turning effort into experience and personal story.

We spoke with Guillem Graell, Managing Partner of Everesting Challenge, to discover how this initiative began, what its mission is, and what it means to belong to a community that celebrates endurance and adventure as a way of life.

Everesting is a global community dedicated to fans of extreme endurance challenges. What inspired the creation of the company and what is your mission today?

Everesting was born from the desire to unite people from around the world who share the same passion: self-transformation through self-challenge. The challenge of accumulating 8,848 meters of elevation —the height of Everest— started as an idea among friends in Australia but quickly became a global phenomenon.

Today, our mission is clear: to create a global endurance sports brand, “the home of altitude,” that inspires people to explore their limits and build a global community based on self-improvement, passion, and adventure.

The Everesting Challenge attracts a wide range of athlete profiles. Who exactly is your target audience, and what motivates them to join your community?

Our audience ranges from amateur athletes to elite-level competitors, including cyclists, runners, and ski mountaineers. What unites them is not their performance level but their attitude: people seeking a personal challenge, a story to tell, and an unforgettable experience.

At Everesting, they find a global community, a symbol of prestige, and a unique challenge that allows them to measure themselves against their own limits. Everesting has been completed in over 125 countries, with a community of more than 60,000 athletes.

Beyond iconic challenges like Everesting, what services and experiences do you currently offer?

We are expanding the experience beyond the classic Everesting Challenge. Based on community feedback, we are developing four verticals:

• Official Events: we are creating a global calendar of official events. Last September, the first Everesting World Championship was held in Sicily at Mount Etna. The second edition is already announced for September 26, along with the first event in Austria. Additionally, we are preparing the 2026 calendar with more than six global events.
• Everesting apparel line: we have launched a product line designed specifically for everesters, focused on cycling but also running.
• Training: currently validating the AI training companion SIERRA, which develops personalized training plans for Everesting via AI. We are also developing digital training programs.
• Membership: the Everesting Membership program allows the community to participate more closely in the growth and development of Everesting.
  
  

Personalization and experience are key in modern sports events. How do you incorporate innovation to enhance participant experience?

We innovate in three dimensions:

• Challenge design, official events, and new formats: making Everesting more accessible while keeping its essence and epic character, supporting participants through their preparation journey.
• Technology and data: integrating platforms like Strava to validate challenges and create new digital experiences through our Hall of Fame.
• Identity and personalization: exclusive apparel for finishers and new iconic elements that connect emotionally with the community, including our signature color and new Hall of Fame badges.

Your challenges have a strong connection to nature. How do you ensure they are sustainable and positively impact the territories where they take place?

Nature is the primary setting for our challenges, and we respect it completely. We work with: Impact minimization protocols for participants and organizers; Collaboration with local communities to generate economic activity and tourism visibility, and a decentralized model to avoid overcrowding and distribute challenges across regions.

What is your main short-term priority? And long-term, what objectives do you aim to achieve?

In the short term, our priority is to accelerate the global growth of the challenge and community, providing more value and relevant products to our members.
In the long term, we aspire to make Everesting the world-leading endurance challenge brand, with a strong global community, an omnichannel experience offering, and a visual and emotional identity as iconic as the world’s top sports brands.

At INDESCAT we foster collaboration between companies. What types of companies do you think you can create synergies with and why?

We see collaboration opportunities with:

• Sports and outdoor brands, to create joint products and experiences.
• Technology companies, to develop innovation in data, tracking, and gamification.
• Tourism and destinations, to organize official Everesting events.
• Media and digital platforms, to amplify the inspirational stories of our athletes

In short, anyone who wants to help build a global sports community with purpose.

What do you think being part of a cluster like INDESCAT can bring to you?

INDESCAT provides ecosystem, connections, and knowledge. Being part of the cluster allows us to share experiences with other sector players, identify collaboration opportunities, and access initiatives that promote innovation, internationalization, and business growth.

In such a competitive environment, being part of INDESCAT is an opportunity to accelerate our vision and take Everesting even further.